Purpose is not a marketing buzzword. It’s a critical must-have for every business in 2020, and it can have a measurable impact on your bottom line. Some companies are founded on a purpose, some companies arrive at their purpose other ways. But clearly, today, all stakeholders are now focused on brand purpose.
Decoding Brand Purpose, held March 12 in New York City, has selected some of the worlds most well-known, purposeful companies to share their stories. Hear how start-ups exploded in growth because of their purpose-driven messaging. How Big Tech is making an impact with purposeful actions. How luxury brands communicate, and deliver, on their purpose mission. How ESG activities attract not only consumers but investors. 30+ presenters. 30+ companies on stage. And so much more.
And...Be there when the world’s first empirical measure of purpose brands is revealed. This groundbreaking study names new brand winners and shares the reasons consumers are rewarding them. Never before has a tool like this been available to leaders like you.
This event is brought to you by Reputation Institute in partnership with StrawberryFrog.